Mission Statement
The mission of DSE Healthcare Solutions, LLC is to successfully acquire and market health care products to food, drug and mass merchandiser customers on a worldwide basis.
Company Profile
DSE Healthcare Solutions’ management is made up of two former Johnson & Johnson executives who are the principal investors in DSE. The third principal investor (not active in management) is Scott R. Emerson who is the founder of the Emerson Group. Together, the three principals bring more than 100 years of related industry experience.
Biographies
Robert C. Stites
Mr. Stites has spent his entire career in consumer goods marketing. He joined Colgate Palmolive Company as an assistant product director in 1957. In 1962, he joined SSC&B Advertising Agency as Vice President and Account Supervisor. He joined J&J in 1967 as a Group Product Director and in 1972 was named Vice President of Marketing and a member of the Board of Directors of J&J Baby Products Company, and in 1981 was named President and Chief Operating Officer of J&J Products, Inc.
Mr. Stites has a B.S. from Rutgers University and an M.B.A. from New York University.
His past activities include service as Chairman of the Board of the American Management Association, membership on the Executive Committee of the Cosmetic, Toiletries and Fragrance Association, the National Committee for the Prevention of Child Abuse and the Board of the Ethics Resource Center. He is presently a member on the International Affairs Committee of the Consumer Healthcare Products Association.
Moaiz F. Daya
Prior to co-founding Numark, Mr. Daya worked in product management at the Arm and Hammer Company, International Playtex and Johnson & Johnson Baby Products Company where he was Director of New Products.
In 1983, Mr. Daya left J&J to become President of Essex Manufacturing Corporation, a contract manufacturing business that he and other investors acquired. At Essex, Mr. Daya was involved in a turn around situation which was accomplished through successful productivity increases, the development of new patented technology, and an asset sale. Mr. Daya joined Numark in March 1989 after selling Essex Manufacturing Corporation.
Mr. Daya has an M.B.A from Columbia University.
He is presently a member on the Marketing Committee of the Consumer Healthcare Products Association and on the Board of Trustiees of the Landmark College in Vermont. Mr. Daya has also served as Chairman of the Board of Focus Humanitarian Assistance, a Washington based disaster relief organization, from 1997 to 2002.
Scott R. Emerson
Mr. Emerson is the founder and president of The Emerson Group, an industry-leading provider of consultant and sales execution services. A division of the company is Emerson Healthcare, which provides centralized invoicing, order processing, warehousing and shipping.
With 30 years of experience in the industry, Mr. Emerson has held senior management positions within brand management, new business development, sales operations and field sales for Fortune 500 companies including Johnson & Johnson, Unilever, and Novartis.
Mr. Emerson is currently on the Board of Directors for the Consumer Health Products Association.
Brand Management
Managing small brands profitably
As a result of their executive experience at large companies, particularly J&J, and small companies, particularly DSE Healthcare Solutions, the DSE principals have learned that small brands can be managed more profitably in a small-company setting than in a large company. They have learned in fact that from an accounting standpoint large companies regularly understate the costs of handling their small brands. This becomes even clearer from a study on the management of small brands that DSE commissioned in 1996. In sum, it is more profitable for executives at large companies to spend their time on major brands rather than on smaller ones, and to consider divesting their smaller brands.
DSE Healthcare Solutions is actively seeking to add further small OTC, HBA and Rx brands to its roster. If you are interested in selling or divesting such brands, or in a strategic alliance or joint venture with these brands, please contact Moaiz Daya, President, DSE Healthcare Solutions.
For a free copy of "An evaluation of the costs incurred in managing small brands" Click Here.
